@prefix agrovoc: <http://aims.fao.org/aos/agrovoc/> .
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix ns0: <http://art.uniroma2.it/ontologies/vocbench#> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .

agrovoc:xDef_1522467e
  rdf:value "A process that is organized, planned and co-ordinated to create activities designed to convey information to \"audiences\" in ways that effectively and respectfully offer choices and options that are affordable and workable within the culture of the people being addressed."@en ;
  ns0:hasSource "Public Health, Canada. Communication Campaign - A Major Tool of Social Marketing" ;
  dc:created "2026-03-27T15:25:33"^^xsd:dateTime .

agrovoc:c_ffb11756 skos:definition agrovoc:xDef_1522467e .