@prefix agrovoc: <http://aims.fao.org/aos/agrovoc/> .
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix ns0: <http://art.uniroma2.it/ontologies/vocbench#> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .

agrovoc:xDef_61417cb3
  rdf:value "Bundling is defined as the sale of two or more separate products and/or services in one package."@en ;
  ns0:hasSource """Stremersch, S., & Tellis, G. J. (2002). Strategic bundling of products and prices: A new synthesis for marketing. Journal of Marketing, 66(1), 55–72. https://doi.org/10.1509/jmkg.66.1. 55.18455; Yadav, M. S., & Monroe, K. B. (1993). How buyers perceive savings in a bundle price: An examination of a bundle’s transaction
value. Journal of Marketing Research, 30(3), 350–358. https://
doi.org/10.1177/002224379303000306""" ;
  dc:created "2024-08-14T15:42:50"^^xsd:dateTime .

agrovoc:c_24825 skos:definition agrovoc:xDef_61417cb3 .